Our Story

Hi, I’m Gray—the founder of LZR+.

I’m 12 years old, and I’ve always been obsessed with reptiles. I have two Russian tortoises and a bearded dragon, and I could talk about them all day. I’ve also always liked coming up with ideas and making things.

One day, I thought—what if I could start a brand that looked really cool, but also helped reptiles? I didn’t want cheesy animal shirts. I wanted designs that anyone would want to wear, even if they didn’t have a pet lizard at home.

That’s how LZR+ was born.

I started with hoodie and sweatshirt designs in colors I thought were stylish—muted greens, blacks, tans, and whites. With help from my family, I turned my sketches into real sweatshirts you can wear anywhere—school, weekends, sports—while also helping a cause.

LZR+ is inspired by organizations that protect reptiles and amphibians. I make independent contributions to support this important work yearly.

LZR+ is just getting started, but I have big dreams for where it can go. Thanks for being part of it.

— Gray 🦎